Know the difference between your consumer and your customer.
Dog food target audience.
The dog is the consumer and the owner is the customer.
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Their owners care.
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In 2019 shoppers aged between 45 and 64 accounted for the majority of pet store revenue with a 43 5 percent share and therefore made up the largest target market in the united states.
4 2 target market segment strategy.
Shop target for dog food you will love at great low prices.
Why you should apply dog food marketing strategies to your target market 1.
This group represents the largest and most affluent segment of the pet product market in general and of dog owners in particular.
Shop target for dog food you will love at great low prices.
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Shop target for freshpet dog food you will love at great low prices.
While fetch is affordable and useful for all dog owners our focus will be on middle aged female baby boomers.
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When marketing to pet owners a substantial amount of emphasis has been placed on segmentation by the demographics of generation age gender and income as well as the geographic variables of rural suburban and urban localities.